It helps understand the complexity of interactive communication processes. The Transactional Model is widely applicable in various communication contexts, including interpersonal communication, mass media, public speaking, business communication, and digital communication. Noise can impede effective communication. It can include physical noise (background sounds), semantic noise (language barriers), psychological noise (prejudices), or physiological noise (health issues). Noise refers to any interference or factors that disrupt or distort the communication process. Feedback helps in clarifying, confirming, or adjusting the communication, making it interactive and dynamic. It represents the responses, reactions, or messages sent back by the receiver(s) to the sender. The receiver’s understanding can be influenced by their perception and context.įeedback is an essential component of the Transactional Model. They decode the message, interpret its meaning, and may provide feedback or responses. The receiver is the party or parties on the receiving end of the communication. The choice of channel impacts the message’s reception. They can include face-to-face conversations, written documents, emails, phone calls, video conferencing, or even non-verbal cues like body language. The effectiveness of the message depends on its clarity and how well it conveys the sender’s intent.Ĭhannels are the means or mediums through which communication occurs. It can take various forms, such as spoken words, written text, images, or non-verbal cues. The message represents the content of the communication. They encode their thoughts, ideas, or information into a message and use a chosen channel to transmit it to the receiver(s). The sender is the person or entity initiating the communication. Noise: Any interference or distortion that affects the message’s transmission or reception. Feedback: Responses and reactions from the receiver(s) that shape the ongoing communication.Ħ. Receiver: The party or parties receiving the message.ĥ. Channel: The medium or method used for communication.Ĥ. Message: The information, ideas, or thoughts being conveyed.ģ. Sender: The individual or entity initiating the communication.Ģ. The Transactional Model includes the following key elements:ġ. It considers communication as an ongoing, two-way process with feedback loops. The Transactional Model of Communication is a dynamic and interactive communication model that emphasizes the simultaneous exchange of information between a sender and a receiver. Dance’s helical model is another example, which suggests communication is continuous, dynamic, evolutionary, and non-linear. Barnlund’s model describes communication as a complex, multi-layered process where the feedback from the sender becomes the message for the receiver. The transactional model of communication is best exemplified by two models. The transactional model of communication describes communication as a two-way, interactive process within social, relational, and cultural contexts. Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA. An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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